Swiss sportswear brand On is expanding its reach in the world of athletics and has announced its own international running event series, ‘On Track Nights’.
Set to begin in May 2023, the series will span across three continents and five cities. The goal is to give a platform to elite, under 20, semi-pro, and passionate middle-distance runners.
On adds that this will help them to… ‘beat their personal bests, gather valuable points for World Championship and Olympic qualifications and most importantly, to set the standard for a new kind of athletics event that brings its stars closer to the fans.’
“We are a running brand at heart and with our Lightning programme, we have taken major strides in developing the fastest products for the very best runners of the world, says Olivier Bernhard, co-founder of On.
“The next big step is to provide new opportunities and a different kind of professional athletics event for athletes to race in. We know that race atmosphere is pivotal to performance, so we want to bring the fans and running community closer to the track and have them be part of the athlete’s journey to major championships.”
To build the new series, On is working together with local partners who have long-standing experience in hosting track races with a unique atmosphere.
On Track Nights will kick off in Los Angeles (USA) with the Track Fest in early May, followed by the Night of 10,000m PB’s in Highgate (UK), FAST5000 in Montesson (FRA), Track Night Vienna in Vienna (AUT) and will close out with an event in Melbourne (AUS) in the autumn/fall.
According to On… ‘The events are high-octane affairs that bring something new and different to the table, and embody the ethos that On Track Nights is aiming for. They have their own unique local flavor but all champion a community-focused, festival-feel approach to racing.’
Chris Becker, On Track Night’s Europe project lead, said “The series will become a place for personal bests and top performances, addressing a genuine need from athletes to get to that next level.
“Local athletes will stand on the start line shoulder to shoulder with world-class talent. And we’re planning on offering a spectacular experience for everyone attending.”
As well as the races, another key part of On Track Nights is the entertainment that will be provided for everyone who attends. Screening, interactive booths, recovery stations, food and beverage outlets, athlete appearances and more are among the numerous activities that will be offered to visitors. The festival will be located inside and around the tracks.
The series will be open to the general public. Local programming and athlete line-ups will be communicated closer to each event date.