Unlike in the F-150 lineup, Ford’s returning Expedition King Ranch does not sit comfortably in the middle of the trim range. It’s on a higher shelf, sandwiched between the Limited and the range-topping Platinum. And, as you’d expect, the King Ranch version of Ford’s largest SUV, last seen in 2017, demands a premium over lesser Fords.
If looking like a refugee from Southfork doesn’t appeal to you, it’s easy to outfit your Expedition Limited to King Ranch specs for less money.
Here’s the basics, drawn from order guides seen by Cars Direct: The Expedition King Ranch starts at $74,290 after destination. For that price, you get the shorter-wheelbase variant with a standard 3.5-liter EcoBoost V6 and a 10-speed automatic transmission sending power to the rear wheels.
Also standard is Ford’s Co-Pilot 360 suite of driver-assist features, but what separates the King Ranch (besides the branded leather, logo overload, etc) from the lower-rung Limited is the inclusion of niceties from Equipment Group 302A (glitzy 22-inch wheels, panoramic sunroof, Enhanced Active Park Assist, 360-degree camera, LED headlamps). Should a loaded-up Limited appeal more, you can expect to save about $3,500 over the King Ranch.
Of course, this is all a starting point, and loading up a King Ranch will see the Blue Oval’s BOF SUV quickly surpass the Lincoln Navigator’s threshold (base for 2019 being $75,145). Adding all-wheel drive bumps things up to $77,420 after destination. Going long-wheelbase without AWD means an expenditure of $76,985, though adding all-wheel traction and a lengthier wheelbase sees the King Ranch’s price ($80,110) come close to that of the top-flight Expedition Platinum Max.
Placed against the Navigator, a loaded and long Expedition King Ranch starts just below the lowliest of the long-wheelbase Navigator Ls (“Select” trim, rear-drive).
Will Ford somehow live to regret the return of the country-glam King Ranch to the Expedition lineup? Not for a second.