LeBron James will be featured on a new team this weekend.
Roush Fenway Keselowski (RFK) Racing will highlight the LeBron James Family Foundation (LJFF) with a special paint scheme featured on Chris Buescher’s No. 17 Ford Mustang at the NASCAR Cup Series Race on Sunday, Aug. 7, at Michigan International Speedway.
The scheme will spotlight LJFF and its “I Promise” program, which supplies more than 1,600 students and their families with resources, support and family programming.
The design features the foundation’s green and gold colors along with its signature crown logo, “I Promise,” and “est. Akron” as a nod to its hometown.
The foundation’s motto, “We Are Family,” also appears on the rear of the car..
James is a minority owner in Fenway Sports Group, a parent company of RFK Racing.
“To see our Foundation represented alongside one of the most iconic racing teams in NASCAR shows our kids from Akron that anything is possible and nothing is out of reach for them,” LJFF executive director Michele Campbell said in a statement. “It’s incredible that our partners at RFK Racing have created this opportunity for them to connect with racing in a meaningful way that opens up a whole new world of possibilities for our kids and families.”
Clevelander’s LeBron portrait chosen for magazine cover
Cleveland Institute of Art graduate Maxmillian Peralta knows how it feels to be the chosen one.
Peralta’s “Portrait of King James” appeared on the inaugural cover of The Program, a magazine published by LeBron James’ SpringHill Co. that recently debuted in New York City.
Peralta was commissioned for the project due to his style — which combines his interests in high fashion, streetwear and portraiture — and his Northeast Ohio roots. The 23-year-old Peralta lives in Tremont and is a Lakewood native.
The oil-and-acrylic-on-canvas painting measured 50 inches by 40 inches. It incorporated Louis Vuitton-like “LJ” logos on James’ sport coat; a royal scepter inspired by King James’ Fortnite skin; and jewelry that pays homage to James’ four NBA championships and line of Nike shoes.
Only about 250 copies of The Program were printed, and all were distributed to James’ inner circle.
Akron Marathon draws celebrities for fundraiser, fitness expo
Famed distance runners Bill Rodgers, Meb Keflezighi and Kathrine Switzer will appear at the FirstEnergy Akron Marathon’s Blue Jean Bash fundraiser and health and fitness expo next month, helping to kick off the 20th running of the marathon, half marathon and team relay.
Keflezighi is the first runner to win the New York Marathon, Boston Marathon and an Olympic medal. Rodgers is a four-time winner of the Boston and New York City marathons. Switzer was the first woman to officially enter and run the Boston Marathon.
They’ll be joined by writer/podcaster Ali Feller, who hosts the “Ali on the Run Show” podcast.
The Blue Jean Bash is the marathon’s largest fundraiser and will be hosted by race co-founders Steve and Jeannine Marks,whose family also serves as the presenting sponsor.
The organization has a $400,000 fundraising goal.
Molson Coors, Pro Football Hall of Fame extend partnership
The Pro Football Hall of Fame and Molson Coors have extended their partnership through a multiyear deal that adds the Hall of Fame Village.
Molson Coors and the Hall of Fame will work together on national advertising campaigns, consumer promotions, retail point-of-sale displays, packaging and other initiatives featuring the Hall of Fame and its enshrinees.
Molson Coors will be the official beer partner for the hall’s Merlin Olsen Super Bowl luncheon as well as events during enshrinement week, the 2022 Black College Football Hall of Fame Classic and other Hall of Fame-driven events such as “Best Football Day Ever” this fall.
HOF Village to produce video podcast
Hall of Fame Village Media, a content studio owned by the Hall of Fame Resort & Entertainment Co., recently announced the launch of “Football Heaven,” a video podcast produced in partnership with the Pro Football Hall of Fame.
“Football Heaven” will explore some of the most fascinating stories and personalities in pro football history. It will be co-hosted by NFL reporter and CBS correspondent Aditi Kinkhabwala, Hall of Fame historian Joe Horrigan and hall archivist Jon Kendle.
The podcast will take “an exploratory tour through the Pro Football Hall of Fame’s rich history, uncovering more than 45 million documents and artifacts hidden behind the museum’s doors,” according to a news release. The podcast will be produced at a studio inside the Hall of Fame.