50K World Record Holder Joins Roster of Elite Athletes Using BOA’s Rapid Sodium Replenishment Aerosol
RALEIGH, N.C. (Aug 9, 2022) /ENDURANCE SPORTSWIRE/ – BOA Nutrition®, the sports performance supplement company behind the rapid sodium replenishment oral aerosol BOA Endure, today announced a partnership with star distance runner, marathon champion and 50K world record holder, Des Linden. The two-time U.S. Olympian and 2018 Boston Marathon winner will serve as a brand ambassador for Endure, which she will continue to utilize throughout her training and competition schedule.
Endure, the first ingestible aerosol, is disrupting the sodium replenishment category with its innovative technology, ease of use, and rapid absorption. Using BOA Nutrition’s proprietary OraBlastTM technology, Endure delivers the same amount of sodium in a two-second spray as an entire 12-ounce sports drink. The aerosol blast can help athletes hydrate up to 10 times faster than liquids, powders, pills, gels, or sticks, helping to guard against hitting the “sodium gap” which can lead to cramping and muscle fatigue.
“BOA Endure has proven to make a difference throughout my training and performance,” said Linden. “I’m excited to represent such a unique brand that allows me to do what I love without worrying about cramping and other issues that are so common in endurance sports.”
Linden is one of the most accomplished American distance runners of all time, with multiple top-five performances at four of the six World Marathon Majors. In 2011, her near-win in a thrilling 1-2 finish at the Boston Marathon set a new American women’s record. She was the top American woman at the 2014 New York City Marathon and again in Boston in 2015. After representing Team USA at the 2012 London Summer Olympics and four years later in Rio, she braved rain and wind in 2018 to become the first American woman in 33 years to win the Boston Marathon. In 2021, Linden set the 50K (31.06 miles) world record at 2:59:54, making history as the first woman to run the distance in under three hours.
“Des is one of the most remarkable athletes in the sport of marathon and we are thrilled to have her join Team BOA,” said Jon Pritchett, CEO of BOA Nutrition. “It’s an honor to help world-class athletes like Des push their boundaries, in training and competitions, so they can reach their full potential.”
BOA Nutrition launched in 2020, working in collaboration with athletic training and sports nutrition experts at Duke University to create the first fast-acting oral aerosol for nutraceutical applications. The company is developing a range of new products using the OraBlast technology to deliver specific benefits to competitive athletes and everyday consumers. Endure, the brand’s first product introduction recently earned certification from the NSF Certified for Sport® Program, recognized by professional sports organizations worldwide for verified testing against 280 banned athletic substances and for the highest standards of manufacturing.
In addition to Linden, U.S. IRONMAN champion Sam Long, obstacle course champions Hunter McIntyre and Katie Knight, former Duke basketball star and Minnesota Timberwolves first-round draft pick Wendell Moore Jr., Detroit Lion’s Defensive End Austin Bryant, and L.A. Football Club forward Christian Torres are among the growing list of elite professional athletes using and endorsing BOA Nutrition products.
About BOA Nutrition®
BOA Nutrition®, Inc. is a sports nutrition and wellness company based in North Carolina. They develop unique products with novel ways to rapidly deliver essential nutrients so athletes of all ages and skill levels can optimize their performance. BOA’s objective is to provide athletes with fast-acting, concentrated, great-tasting and convenient products to use no matter where, when, or what the sport. The company’s technology, and many other innovations from BOA, are protected by 18 provisional patents and other proprietary trade secrets. BOA Endure, the rapid sodium replenishment solution, is certified by the global NSF Certified for Sport® Program. To learn more about BOA Nutrition or BOA Endure, visit boablast.com and follow on Facebook, Instagram, LinkedIn and Twitter.